"The most profound technologies are those that disappear... they weave themselves into the fabric of everyday life until they are indistinguishable from it" --Mark Weiser of PARC
Origin
Meta Watch is a design and technology development company that is focused on reinventing the watch as a stylish, and relevant mobile companion. Integrating trend-right fashion design with state-of-the-art technology, Meta Watch makes it easy to create useful, new wearable applications, allowing you to stay connected and stay in style when you are truly mobile and on the go.
The company's founders, Bill Geiser and David Rosales, formerly led the Watch Technology Division for Fossil and have been developing connected watches since 2002.
IT’S DÉJÀ VU ALL OVER AGAIN
It was no accident that timepieces jumped out of our pockets on to our wrists nearly 100 years ago. As we became more dependent on this device to synchronize ourselves, we began reaching into our pocket more and more often and quickly realized that glancing at our wrist was simpler and far more convenient.
History is repeating itself. We’ve returned to reaching into our pocket more and more often to pull out the device we depend on to synchronize ourselves. What’s changed is the device; we now are pulling out a smart, mobile device. But the need for simplicity and convenience hasn’t changed.
GLANCE IS THE NEW TOUCH
Important notifications are often missed because of where we carry phones. This has become a big problem for both consumers and developers alike. Smart phone users receive upwards of 100 mobile notifications daily & the problem continues to grow. This is a time consuming for consumers & it significantly impacts app developers who rely on notifications to heighten user engagement and drive app usage.
The opportunity: take the world’s greatest glanceable display – the watch - and reinvent it as a stylish and simple, glanceable display for when we are really mobile and on the go. Glance is a powerful interface for mobile internet services.
WE WEAR FASHION; WE CARRY GADGETS
There is a big difference between things we carry and things we wear. If we don’t feel comfortable wearing or being seen wearing something we probably won’t wear it. And, the problem is complicated because fashion iterates as fast as technology
So, technology execution alone is not enough. The recipe for success requires an intricate fusion of technology, fashion trend awareness and design, and a deep-rooted understanding of consumer expectations for wrist-worn devices.
MEET META WATCH
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The Meta Watch team has nearly 25 years combined experience in designing & manufacturing technology watches.
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We developed and shipped the first consumer-oriented, Bluetooth 'connected' watches in 2006.
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We posses diverse backgrounds that combine and balance both art and science.
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We are experts in developing highly-optimized, battery powered, embedded wireless systems.
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We built a hybrid production network & supply chain, integrating key elements and practices from both the electronics and fashion watch industries.
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We are passionate about technology, watches, and the watch industry.
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